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Forever Evolving Retail
Completed in 2020, this retail project is located on Great Portland Street in London. The space covers an area of 690 sqm spread across three floors, providing a flexible platform for different brands to be displayed simultaneously. The retail store was designed for a London-based design agency to accommodate influencer events and private buying invitations.
The concept was to create a versatile environment that enables easy adaptation to showcase different brands and events. The space features several large LED screens that can be adjusted to suit specific brand displays. Furthermore, many bespoke furniture pieces have been incorporated to create 'instagrammable' moments for guests and photoshoots. In the basement, there is an 8-meter long purple table, designed and delivered in collaboration with Phil Procter Studio, as well as mirrored 'puddle' tables.
The project focused on exploring materials that considered the acoustic properties and lighting evolution of the space. From a workspace to events, this retail space is intended to be multifunctional. It has become a leading space within the retail design sector.
