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Where The Suburbs Meets The Market
We are proud to unveil our latest project for the Native Stay brand, located in the vibrant neighborhood of Fulham. The concept for the hotel derives from the location’s longstanding market traditions and the neighboring suburbs of West Brompton.
As a studio, we approached the project looking to curate a brand that embraces both the vibrant market culture and classic Victorian charm, honestly reflecting the character and distinctiveness of North End Road.
Our hotel design embodies a vision that harmoniously blends with the eclectic surroundings, creating an immersive connection with the community. The conceptual approach intertwines the dynamic 'market' scene on the ground floor with our apartment level’s' serene 'suburban' ambiance.
At ground level, the vibrant social lounge is an eclectic bar and lounge design effortlessly shifting from a daytime workspace to an evening cocktail setting, blurring the lines between hotel and social space. Its evolution throughout the day resonates with the energy of the guests.
The Aparthotel rooms redefine luxury and convenience, catering to longer stays by seamlessly blending amenities and design elements that effortlessly transition between work and leisure.
Each space is meticulously crafted, from the carefully curated materials and vintage furniture to the intricate wayfinding and hotel apothecary—every detail is thoughtfully orchestrated to enhance the customer's journey, ensuring an authentic and genuine experience.
“The team understood the nuances of the location from the start and developed a concept and aesthetic that delivers an honest expression of the surroundings whilst translating it into a high-end hospitality design. We’re very excited to deliver this concept under the Native brand.”