Set on Fulham’s North End Road, this aparthotel mirrors the street’s layered energy—unfiltered, diverse, and full of character. The ground floor blurs into the city with a café-bar that feels more like a neighbourhood hangout than a hotel lobby, designed to flow from laptop mornings to cocktail evenings. Upstairs, the tone shifts—apartments take cues from the calm of nearby Victorian terraces, blending soft textures and timeless details for a quieter pace. The concept plays on the meeting of two worlds, linked by a design that feels instinctive, lived-in, and built to belong.